Vanilla Ice and Shift•ology: Check Out the Hook

Vanilla Ice and Shift•ology: Check Out the Hook

By Melanie Wilt Shift•ologists love the 90s. Some of us can remember more than others. No, not because we were in drug-induced comas (we said 90s, not 70s), but because one of our team members was born in that decade. As we’ve explained to Emily, Vanilla Ice was...

Where’s the “Reality” in Virtual Reality Farm Tours?

By Dan Toland A lot of money, time and effort is spent by well-meaning organizations these days to produce recorded virtual reality tours or videos that end up high on “bells and whistles” but absurdly low on reach and engagement. Considering these experiences are...
10 Years of Personal Growth

10 Years of Personal Growth

  By Melanie Wilt When I started this enterprise, I had a 2 year old (CJ) and a 4-month-old (Addie), and the delusion that being self-employed would actually make work-life balance easier. Cute, huh? It didn’t work quite like that, and after a year of working...