August 11, 2021

Advancing STEM Education through Branding and Recruitment

Shift•ology began its work with GISA before the first student stepped foot in a classroom. We worked with the founders to develop a name, brand and message claims to define the school’s brand positioning.
July 29, 2021

TikTok: Why You Should Use it for Your Agribusiness

These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?
May 7, 2021

Six Considerations to Make Your Agribusiness Sustainability Program Stick

These days, every agribusiness is mired in sustainability regulations, programs and plans. Your agribusiness can benefit from the stamp of approval that comes from H2Ohio or 4R certification or your own branded sustainability program, but the requirements can be staggering. And, while these things provide proof of your good intentions and nice talking points for your state and local elected officials, what do your efforts actually mean to your farmer customers?
May 6, 2021

10 Reasons Working Moms Rock

The Shift•ology Communication mom-squad (Kari, Mel, Marin and Emily) wish you and yours a Happy Mother’s Day. We know this day is not an easy one for some women, and for those of you who are missing your mom, a child or an empty place where a child might exist, please know we hold you up on this holiday too — for all the love and nurturing you bring to those around you.