by Dan Toland | Apr 8, 2019 | News
By Melanie Wilt Shift•ologists love the 90s. Some of us can remember more than others. No, not because we were in drug-induced comas (we said 90s, not 70s), but because one of our team members was born in that decade. As we’ve explained to Emily, Vanilla Ice was...
by Dan Toland | Apr 8, 2019 | News
By Melanie Wilt If I had a dollar for every time a client or colleague told me they were planning to hire an intern to manage their Facebook page, I’d be a very rich woman. Because social media is something that has come to business in the last decade,...
by Dan Toland | Dec 7, 2018 | News
By Melanie Wilt The bacon vending machine introduced this week at my alma mater, the Ohio State University’s College of Food, Ag & Environmental Sciences has received a ton of press. I’ve read articles citing the Ohio Pork Council and the Meat Science...
by Dan Toland | Oct 25, 2018 | News
By Dan Toland A lot of money, time and effort is spent by well-meaning organizations these days to produce recorded virtual reality tours or videos that end up high on “bells and whistles” but absurdly low on reach and engagement. Considering these experiences are...
by Dan Toland | Sep 25, 2018 | News
By Melanie Wilt When I started this enterprise, I had a 2 year old (CJ) and a 4-month-old (Addie), and the delusion that being self-employed would actually make work-life balance easier. Cute, huh? It didn’t work quite like that, and after a year of working...