by Dan Toland | Feb 8, 2021 | News
by Melanie Wilt Listening: the most undervalued, yet crucial communication skill. I think most Americans would agree that listening is a lost art and that perhaps our country could be more unified if we would all spend more time practicing this skill. Without...
by Dan Toland | Feb 4, 2021 | News
Metrics + PR(Mar-Comm) = Business Wins by Melanie Wilt There’s a long-running joke around the Shift•ology office we don’t do math. Correction. None of us like to do math; but we do it nearly every day in the practice of public relations. Most of us were A students in...
by Dan Toland | Jan 22, 2021 | News
This message map is provided as a resource for attendees at OPGMA’s annual meeting. Melanie Wilt’s 3 p.m. Wednesday session on Authentic Voices explained using a message map as a science-based approach to effective communication. Be Confident. Be...
by Dan Toland | Oct 14, 2020 | News
By Melanie Wilt Americans everywhere seem to be struggling to find ways to express deeply personal — perhaps conflicting — feelings about very important issues, such as race relations, culture, spirituality and politics. We could do as our parents taught...
by Dan Toland | Oct 9, 2020 | News
By Melanie Wilt Every workforce discussion these days seems to revolve around a couple key themes. Our hands-on workforce has dwindled, and there is steep competition for skilled tradesmen and women in all fields. At the same time, education’s focus over decades was...
