PR Accreditation: Why Does it Matter?

PR Accreditation: Why Does it Matter?

PR Accreditation: Why Does it Matter? By Melanie Wilt You may think that PR pros are just born people persons. Give them social media, a microphone and they will rule the world! That is not only wrong, but it’s scary.  Public relations is a skilled profession that...
Account Manager

Account Manager

Account Manager The account manager is a central cog in our business – not only interfacing with clients – but developing quality client services with the rest of the team. Job Responsibilities include having fun doing the following:    Strategy &...

Seven Ways to Set Up Your Event Booth for Success

Seven Ways to Set Up Your Event Booth for Success    By Cassie Jo Arend Whether you’re headed to a large tradeshow, small job fair, or hosting a virtual event booth, what you bring to the show matters. Here are seven tips for success as you navigate the new show...

Top 10 Traits for Leaders

Top 10 Traits for Leaders   By Seth Epstein Effective leadership is vital to the long-term success of any organization. Leaders shape the culture, train the future, and make the decisions that bring organizations to life. While a lot of credit is given to...