February 10, 2023

Youth Sponsorship PR Strategy

In order to promote the inaugural Fair Funding Starter Scholarship, Deerfield Ag Services and Shift•ology Communication executed a multi-faceted marketing-communication plan complete with news releases, social media posting, feature articles in Deerfield’s Bountiful magazine and pre-fair announcements.
November 22, 2022

Stop Saying It! 5 Trite Ag Clichés to Retire

Are we able to recognize the clichés that have resulted from our insufferable repetition of agriculture industry jargon? We want to encourage the industry in joining us to let go of these colloquial phrases that no longer serve us.
November 9, 2022

Shift•ology now a Certified Women-Owned Business Enterprise

Wilt Public Relations, dba Shift•ology, is now a certified Women-Owned Business Enterprise.
October 30, 2022

Bulletproof Your PR Budget

The last few years have given us record stock markets (both highs and lows), a pandemic, natural disasters and a completely new workforce dynamic. While there are very few things that are for certain, there are a number of things you can do today to bulletproof your budget for next year to ensure positive results for your organization, issues and brands.