Registered Dietitian Leslie Edmunds had outgrown her small office space in downtown Springfield as well as her business’s brand (Healthy Hearts Nutrition), partly because of the misconception that her practice only focused on cardiac health. She renovated an old farmhouse located on one of her parents’ farms to turn it into functional office space for her growing business. This meant a new brand was needed to share Leslie’s vision for her practice with current and future clients, which was more than typical health and nutrition services. She envisioned services that complimented the features and amenities of the new farmhouse office, such as cooking classes in the demo kitchen, large group sessions in the barn and a community garden – just to name a few.
