The Work: United Dairy Industry of Michigan partnered with Shift•ology’s Virtual Experiences team in 2022 for the development and execution of a three-part “Breakfast and a Book” LIVE virtual learning series, providing elementary students a unique opportunity to connect directly with farmers, professional athletes and children’s book authors from the comfort of their classrooms. These events featured live book readings, conversations and Q&A with featured guests, along with a live look at a dairy farm. The series provided a positive experience for young students at a formative stage of their lives that fosters a culture of inclusiveness and caring for one another, while also providing a better understanding of the health benefits of milk and dairy products that encourages them to choose to make dairy an increasingly important part of their daily nutritional intake.
