The Shift
Method
Our sauce isn’t secret. We use science.
Discovery
We start with science. This is especially important for specialized industry sectors where accuracy matters. At the beginning of each new engagement or project, we review or conduct primary qualitative and quantitative research, such as stakeholder interviews, focus groups and public opinion surveys. These tools help us gather audience input that drives further decision making about messaging and creative to have the greatest impact on your business goals.
Shift Sesh
Our team gathers to review research results, take a deep dive into your customers’ “pains,” and brainstorm creative solutions to address them. We apply neuroscience to simplify important messages into memorable concepts that will drive meaningful change for your stakeholders.
Proof Storm
What are claims without proof? This is where we ask the tough questions to prove the benefits of the concepts outlined in our Shift Sesh and develop systems for implementation. We go beyond the surface to uncover authentic and meaningful ways to deliver PR campaigns, training and programs that create the engagement and action you desire.
Deliver
With the creative and implementation plans outlined, we get to work supporting your internal team to bring those plans to life. Our team provides campaign support, public relations counsel, media relations, design, audiovisual, web, social, training and other ongoing program support. We will be the strategic partner who keeps projects on track and an extension of your team.
PR Services
Focus groups
Message testing
Literature reviews
Public opinion polls
Program evaluations
Communication audits
Stakeholder interviews
Strategic planning
Brand strategy
Board planning
Marketing-communication strategy/planning
Idea generation
Crisis communication planning
Campaign planning
Digital strategy & planning
Media planning
Organizational communication
Media relations - general and trades
Copywriting
Branding
Logo design
Message development
Graphic design
Campaign implementation
Crisis communication support
Event management
Website Design & Development
Video
Virtual Farm Trips®
Virtual Experiences
Podcast
Workshops
WhyOS
Internal training program development
Team planning workshops
Facilitated brainstorming
Communication training
Board leadership
Strategic planning
Presentation Topics
Authentic Voices
Are you Bored with Your Board?
The Brand of YOU
Taking the ‘Oh Crap’ Out of a Crisis
Multigenerational Teams that Work
Social Savvy (digital/social media)
Focus
Areas
We are blessed to partner with some of the best organizations in agriculture, healthcare, energy, education and communities. While we don’t limit ourselves, these are the core areas where we bring deep experience and knowledge that strengthen our relationships.
Speaking
Opportunities
for your Group or Organization.
From workshops, to educational sessions and keynote presentations, our team offers a wide variety of workshops, presentations and engagement opportunities for your group or organization. We will even customize presentations based on your needs. Learn more about the types of presentations we offer.
Workshop
Hands-on training session that includes opportunities to collaborate and practice communication skills based on realistic scenarios geared toward your audience.
Keynote Program
Our team’s light, motivational and humorous presentations will wake up your conference audience and get them ready to learn, while improving basic communication skills.
Educational Session
Great for breakouts and smaller groups, these sessions include hands-on learning, collaboration and discussion.
Virtual
Experiences
We developed the Virtual Farm Trips® program as a result of partnerships with like-minded clients seeking authentic and less costly ways to connect their audiences to real working farms in an environment where arranging in-person visits is increasingly difficult. We provide a proven program, along with the logistical and technological framework, to help our partners build customizable Virtual Farm Trips, and a wide variety of other virtual experiences. Our program helps organizations and farmers do what they do best — share their stories and connect!