The Seneca County Soil and Water Conservation District has been a go-to source for all things concerning the conservation and improved use of natural resources for county farmers and rural residents since 1949. But over time, the district has become about much more than soil and water. Shifts in societal expectations and communication methods turned the district’s leaders to Shift•ology to help them apply a modernized approach to successfully serve Seneca County residents in the future.

Shift•ology helped the district define niche audiences, redefine its brand and implement a fully connected and integrated digital-social presence, allowing staff to focus on simplification, humanization, connectivity and refined segmentation of its audiences to provide valuable, relevant, contextual and engaging content, resources and services for new and traditional audiences.

Shift•ology not only set up the newly-branded Seneca Conservation District for customer-focused success, but trained and empowered its leaders and staff to live, breathe and take control of its brand for decades to come, resulting in the district making an impact well beyond county borders and being hailed nationally as a model agency for peers to follow.

Seneca Conservation District was awarded the 2015 President’s Award by Ohio Federation of Soil and Water Conservation Districts for going above and beyond, and becoming a model for districts across the nation to follow.