With the successful launch of its new brand in November 2014, this win was measured in the conversion of communication and marketing to revenue, use of services and meaningful changes in attitudes about the brand. This project considered environmental strategies to incorporate not only perception, but behaviors inside and outside of the hospital, which resulted in:
- Profit Margins – 2.7% overall increase
- Admissions and Observations – 39% increase
- Outpatient Visits – 12.6% increase
- ER Visits – 11% increase
Shift•ology continues our work with the Madison Health marketing team for the hospital’s long-term growth as the premier health provider in the Madison County community.