Case Study: Kinder Morgan

Website, Media and Public Relations for Utopia Pipeline Project

The Challenge:

North America’s largest energy infrastructure company turned to Shift•ology’s media and public relations expertise and in-depth knowledge of Ohio’s agriculture, energy and environmental landscape to establish name recognition and positive sentiment with landowners and stakeholders throughout the state and along the proposed Utopia pipeline route.

The Shift:

An expertly-designed comprehensive project website and branding, paired with an in-depth paid and earned media strategy quickly earned Kinder Morgan name recognition across the state, positive media coverage and support for the construction of the pipeline with little backlash.

The Win:

In one year, Shift•ology secured editorial visits, interviews and broadcasts with more than 50 outlets and key beat reporters, generating more than 700 media hits, with positive sentiment outweighing negative sentiment by a 7-to-1 ratio. Shift•ology also positioned Kinder Morgan as a thought leader in Ohio’s energy industry through speaker placement with prominent civic organizations.


Shift•ology helped to proactively frame our multi-county infrastructure project to a multitude of stakeholder groups. They quickly created a website that was well-designed and interactive. The Shift•ology team also was key to local media outreach, scheduling dozens of interviews that helped us build relationships with reporters. Those relationships really helped our company distinguish itself from competitors and we saw the results in the media coverage. Dan, Melanie and the rest of the team were responsive and deadline driven, which was a big help when managing a large, fast-moving project. I recommend Shift•ology for any company considering an energy project in Ohio.

Jesse Greenberg