From Trend to Tool: The QR Code Comeback

From Trend to Tool: The QR Code Comeback

From Trend to Tool: The QR Code Comeback By Emily Bennett Over the past few years, QR (Quick Response) codes have made an impressive comeback. Once seen as a fleeting trend, these black-and-white squares have become essential tools for marketing. Organizations are...
Trade Shows: A Must or a Bust in 2025?

Trade Shows: A Must or a Bust in 2025?

Trade Shows: A Must or a Bust in 2025? By Emily Bennett We’re fresh off the 2024 Farm Science Review, one of the Midwest’s largest farm shows. This event is always a great chance for our team to visit with exhibitors, take note of the eye-catching displays and get a...
Diagnosing Trends in Rural Healthcare Communication

Diagnosing Trends in Rural Healthcare Communication

Diagnosing Trends in Rural Healthcare Communication By Emily Bennett Effective communication in healthcare is crucial, especially in rural communities where resources can be limited, healthcare challenges unique and audience opinions strong. For communicators in the...
5 PR Trends In 2024

5 PR Trends In 2024

5 Public Relations Trends in 2024 By Melanie Wilt, APR This year, we are settling into a world that looks mighty different from the one we lived in even five years ago. I see the practice of public relations and PR trends through an entirely different lens. 1. Crisis...