by Dan | Apr 4, 2025 | News
A Simple 5-Pillar Formula to Communicate Science Test your content for balance with audience needs and accuracy By Melanie Wilt, APR, Shift•ology Communication Communication is the science of creating meaning. So, why don’t more people practice communication with the...
by Dan | Apr 3, 2025 | News, Podcast
That One Time, at Re-Brand Camp… By Dan Toland A logo is often the first thing somebody thinks of when asked to define a “brand,” but the actual definition goes way deeper. It encompasses every touchpoint your entity has with your audiences. It’s the experiences...
by Dan | Mar 24, 2025 | News
From Trend to Tool: The QR Code Comeback By Emily Bennett Over the past few years, QR (Quick Response) codes have made an impressive comeback. Once seen as a fleeting trend, these black-and-white squares have become essential tools for marketing. Organizations are...
by Dan | Nov 26, 2024 | News
Cabinet Nominations Signal a Sharp Turn Away from Data-Driven Policymaking By Melanie Wilt, APR, CEO of Shift•ology Communication and Clark County Commission President President-elect Trump’s recent Cabinet nominees reflect an increasing trend of...
by Dan | Sep 25, 2024 | News
Trade Shows: A Must or a Bust in 2025? By Emily Bennett We’re fresh off the 2024 Farm Science Review, one of the Midwest’s largest farm shows. This event is always a great chance for our team to visit with exhibitors, take note of the eye-catching displays and get a...
